MindFire Communications
Brand values add brand value
By Lynn Manternach / Guest Column Why does your business exist? If it’s just to make money, you might want to think a little bigger. Why does your brand exist in the world and society? Your business’ purpose and values…
Brand determined by customers
By Lynn Manternach / Guest Editorial When it comes to your company’s brand, have you…
The benefits of a brand new style
By Lynn Manternach / Guest Editorial What is it about marketers that makes them want…
First strategy, then tactics
By Lynn Manternach / Guest Editorial Most marketers want solid strategy behind their marketing and…
A strong culture is a strong brand
By Lynn Manternach / Guest Editorial How would you describe your company’s culture? It’s not…
Boost bottom line with customer insight
By Lynn Manternach / Guest Editorial Three-quarters of marketers say they know what their customers…
Six signs it’s time to rebrand
By Lynn Manternach / Guest Editorial A lot of money is spent every day by…
Who do you love?
By Lynn Manternach / Guest Editorial According to recent research, you probably love The Walt…
Relevance is defined by the consumer
By Lynn Manternach / Guest Editorial Is your content relevant? The answer to that question…
It’s not marketing if you don’t have a strategy
Lynn Manternach / Guest Editorial Is your company implementing content marketing without a strategy? The…
The power of employee brand advocates
By Lynn Manternach / Guest Editorial Brand advocates are a powerful force. They are the…
Get emotional: It’s the logical thing to do
By Lynn Manternach / Guest Editorial It’s time to get emotional when it comes to…
Is it time to update your brand?
By Lynn Manternach / Guest Editorial Is your brand working for you? Does it translate…
Throw a little gas on the fire
By Lynn Manternach / Guest Editorial How’s your content marketing working? Is it sparking the…
Education + marketing = engagement
By Lynn Manternach / Guest Editorial I have a passion for both marketing and education.…