MindFire Communications
Your personal brand can boost your business brand
By Lynn Manternach / Guest Column Whether you’re an entrepreneur, a CEO, an entry-level employee or somewhere in between, your personal brand has the potential to add value to your organization’s brand. In fact, there’s often a very fine line…
Are you investing in your brand?
By Lynn Manternach / Guest Column Your brand is your company’s most valuable asset. Are…
Leveraging the digital marketing surge
By Chase Castle [email protected] Not long ago, smartphone owners and social media users represented just…
What’s the most relevant brand in your life?
By Lynn Manternach / Guest Column Are there any brands you just can’t live without?…
Engagement promises happy employees, customers
By Lynn Manternach / Guest Column Only about a third of workers in the United…
Minimizing the risk of rebranding
By Lynn Manternach / Guest Column Rebranding. Does that word make you a little anxious?…
Brand focus makes you matter
By Lynn Manternach / Guest Column In this fast-paced, saturated marketing and advertising world, you…
The emotional path to profitability
By Lynn Manternach / Guest Column How does your brand emotionally engage with customers? Regardless…
The difference between branding and marketing
By Lynn Manternach / Guest Column Sometimes it’s difficult to tell the difference between branding…
Hit the emotional hot button for your brand
By Lynn Manternach / Guest Column We’d all like to believe we’re highly rational creatures,…
Consumer research: Buy or DIY?
By Lynn Manternach / Guest Editorial We’re all trying to figure out how to align…
Do your employees love your brand?
By Lynn Manternach / Guest Editorial We all want our customers to love our organization’s…
Emotional branding is a powerful tool
By Lynn Manternach / Guest Editorial It’s not your imagination: Consumers are getting harder to…
Managing your online reputation
By Lynn Manternach / Guest Editorial Consumers put a lot of trust in their fellow…
Has your brand lost its freshness?
By Lynn Manternach / Guest Editorial You’ve been working hard to make sure your business…
Rock your brand with research
By Lynn Manternach / Guest Editorial Building a strong brand requires making strong connections with…