Lynn Manternach
Real-time research, big-time advantages
By Lynn Manternach | Guest Column The speed of business continues to accelerate. New and improved technologies are enabling faster decisions, more rapid product development, new category innovations and a speedier path to market for new ideas. Today’s marketers operate…
When it comes to branding, keep it simple
By Lynn Manternach / Guest Column Is less really more when it comes to branding?…
Keep the best, evolve the rest
By Lynn Manternach / Guest Column Is it time to refresh your brand? Every brand…
Ask the right questions to drive business growth
By Lynn Manternach / Guest Opinion It’s budgeting season again – time to decide how…
Are you investing in your brand?
By Lynn Manternach / Guest Column Your brand is your company’s most valuable asset. Are…
Your employees are your competitive advantage
By Lynn Manternach / Guest Column There’s a good chance you’re investing in communicating your company’s…
Build trust from the start to retain customers
By Lynn Manternach / Guest Column Trust is in short supply these days with data…
Focus on your brand for a better bottom line
By Lynn Manternach/Guest Column Is this the year you really get serious about building your…
What’s the most relevant brand in your life?
By Lynn Manternach / Guest Column Are there any brands you just can’t live without?…
Engagement promises happy employees, customers
By Lynn Manternach / Guest Column Only about a third of workers in the United…
Minimizing the risk of rebranding
By Lynn Manternach / Guest Column Rebranding. Does that word make you a little anxious?…
Brand focus makes you matter
By Lynn Manternach / Guest Column In this fast-paced, saturated marketing and advertising world, you…
The emotional path to profitability
By Lynn Manternach / Guest Column How does your brand emotionally engage with customers? Regardless…
Complexity is the enemy in branding
By Lynn Manternach / Guest Column It’s easy to make something complicated. It’s simplicity that’s…
The difference between branding and marketing
By Lynn Manternach / Guest Column Sometimes it’s difficult to tell the difference between branding…
Hit the emotional hot button for your brand
By Lynn Manternach / Guest Column We’d all like to believe we’re highly rational creatures,…