linda kuster
Regular check-ups protect your brand health
For many organizations, the most valuable asset is their brand. A brand typically makes a promise to the market, differentiates the organization from competitors, establishes relationships with customers and other stakeholders, and provides a guidepost for employees. The advantages of…
Market analysis isn’t just for startups
By Linda Kuster / Guest Column When business planning for 2018, did you invest resources…
Big pain points in the customer experience
By Linda Kuster / Guest Column Customer journey mapping and evaluating the customer experience has…
Why you don’t want to be a 10
By Linda Kuster / Guest Column Have you had an experience like this? You just…
Developing a customer intelligence system
In business, we often focus on the bottom line, assuming that we already know everything…