branding
Regular check-ups protect your brand health
For many organizations, the most valuable asset is their brand. A brand typically makes a promise to the market, differentiates the organization from competitors, establishes relationships with customers and other stakeholders, and provides a guidepost for employees. The advantages of…
Effective public relations requires planning
By Betsy McCloskey / Guest Column Public relations planning can be a beast to tackle,…
Your personal brand can boost your business brand
By Lynn Manternach / Guest Column Whether you’re an entrepreneur, a CEO, an entry-level employee…
Brand values add brand value
By Lynn Manternach / Guest Column Why does your business exist? If it’s just to…
When it comes to branding, keep it simple
By Lynn Manternach / Guest Column Is less really more when it comes to branding?…
Protecting your brand when crisis hits
By Betsy McCloskey / Guest Column In today’s social media landscape, information about your organization…
Keep the best, evolve the rest
By Lynn Manternach / Guest Column Is it time to refresh your brand? Every brand…
Ask the right questions to drive business growth
By Lynn Manternach / Guest Opinion It’s budgeting season again – time to decide how…
Are you investing in your brand?
By Lynn Manternach / Guest Column Your brand is your company’s most valuable asset. Are…
‘Corridor’ tag rises in popularity for business names
A sampling of businesses from around North Liberty and Cedar Rapids with the word “Corridor”…
Your employees are your competitive advantage
By Lynn Manternach / Guest Column There’s a good chance you’re investing in communicating your company’s…
What’s the most relevant brand in your life?
By Lynn Manternach / Guest Column Are there any brands you just can’t live without?…
Straightforward originality and top-of-mind awareness
By Nancy Garberson / Guest Column True originality is what businesses strive for. A common…
Engagement promises happy employees, customers
By Lynn Manternach / Guest Column Only about a third of workers in the United…
Complexity is the enemy in branding
By Lynn Manternach / Guest Column It’s easy to make something complicated. It’s simplicity that’s…
Top of mind has an impact on your bottom line
By Lynn Manternach / Guest Editorial Quick, name a bank. What came to mind first…