A newly released study estimates that two proposed arts-focused projects in downtown Iowa City could generate more than $30 million annually in local economic impact
The study, conducted by Seattle-based consultancy Community Attributes Inc. (CAI) and jointly funded by The Englert Theatre, Stories Project and Think Iowa City, evaluates the potential benefits of new developments at 21 S. Linn St., a vacant lot previously occupied by a U.S. Bank drive-through.
The City of Iowa City purchased the lot in 2023 and is currently reviewing three proposals for its development. Among the proposed projects, a cabaret-style performance venue managed by The Englert could contribute up to $12.6 million in economic activity, a release stated. The venue is included in all three proposals under consideration.
Additionally, the Stories Project museum, a proposed literacy and storytelling destination, is projected to generate $21.7 million annually and attract up to 100,000 visitors each year.
“This data paints a picture – we have huge opportunities at 21 South Linn,” said John Shickedanz, executive director of Englert Theatre. “If we invest today, we can see big returns for everyone in this community.”
According to Mr. Shickedanz, the new venue would help revitalize Iowa City’s arts landscape by replacing key cultural amenities lost during the pandemic.
“The Englert hopes to create a space where patrons can relax while experiencing work from emerging artists and touring talent,” he said. “We also want to enhance the entire arts ecosystem by providing additional space for the arts community to showcase their work.”
The Stories Project museum would occupy space in the same building, reviving a similar effort first proposed in 2008 but halted by that year’s historic flooding. Last week, Stories Project announced endorsements from key stakeholders, including the University of Iowa President, UNESCO City of Literature, the Downtown Arts Alliance and the Museum of Literature Ireland.
“The synergies with the proposed venue are obvious,” said Brent Stinski, Stories Project
executive director. “We can sponsor events for visitors during the day – storytelling events, book groups, more. Community writing groups can use the venue too. At night The Englert will offer music and literary programming, and nobody does that better.”
“One space – tons of benefits,” he added.
The study examined not only direct economic activity at the proposed institutions but also the ripple effects of increased wages and visitor spending at area businesses, including retailers, restaurants and hotels.
“Arts and culture organizations more broadly are known to generate positive economic impacts in their communities,” the report states. “A study from Americans for the Arts indicated that museums and other cultural institutions contributed $151.7 billion in total direct expenditures in 2022, while generating 2.6 million jobs.”
Josh Schamberger, president of Think Iowa City and a Stories Project board member, emphasized the potential economic benefits of these projects.
“Any planning process like this is tough. Councilors and community leaders have a lot to
balance,” Mr. Schamberger said. “But the Stories Project team is not looking for a handout. These projects will make our arts offering even better than it already is. That boosts our economy.”
