Novy Venture Studio has officially launched Syncra, an artificial intelligence-based scheduling platform built for independent emergency medicine groups, with a full public launch expected before the end of the first quarter.
The company debuted the Syncra brand, a public website at getsyncra.com and an early access waitlist for select emergency medicine groups ahead of the broader rollout.
Krista Martin, CEO of Syncra and partner at Novy, said the platform is designed to address what she described as a trust problem as much as a logistics one.
“Scheduling in emergency medicine isn’t just a logistics problem. It’s a trust problem,” Ms. Martin said. “When physicians can’t see how their schedule was built, or why someone else got a better distribution of shifts, it creates friction that affects the whole group. Syncra was built to solve that. We give schedulers a smarter tool and give physicians the transparency they’ve never had.”
Independent emergency medicine groups are physician-owned practices that staff hospital emergency departments. According to the release, these groups manage complex shift rotations under pressure from increasing staffing complexity and shrinking administrative bandwidth, while relying on existing software that either lacks the capability to handle emergency medicine’s scheduling complexity or carries the cost and overhead of enterprise health system tools not built for independent practices.
Syncra was introduced as Novy’s first portfolio company in August 2025. Since then, the company said it has finalized its minimum viable product feature set, with development nearing completion, and partnered with two independent groups currently participating in a live pilot program.
The platform is designed around three core functions:
- Fairness transparency, which allows physicians — not just administrators — to see how their schedule was built across shift equity, weekend distribution and on-call frequency;
- Institutional memory, which allows the platform to learn a group’s rules, preferences and history over time; and
- Post-publish intelligence, which uses AI-suggested swaps weighted by fairness to handle trades, coverage gaps and last-minute changes after a schedule is published.
“Our goal isn’t just to digitize scheduling,” Ms. Martin said. “It’s to fundamentally improve how independent EM groups plan, communicate, and build trust around the schedule — the thing that affects every physician in the group, every single month.”
Emergency medicine groups, healthcare leaders and industry partners can join the waitlist or schedule a demo at getsyncra.com, or contact Martin directly at [email protected].
