An expo and pop-up market producer is partnering with Iowa City Downtown District to manage its pilot program “In the Meantime,” an initiative aimed at attracting new retail concepts to downtown Iowa City by offering a platform for businesses exploring the market, hosting special events, and facilitating pop-up shops.
Kick-It Iowa City, owned by Tyesha and Demetrius Perry, works with hundreds of vendors and businesses on local expos and markets while providing mentorship for emerging business concepts.
The partnership marks a milestone for the Downtown District’s dedication to supporting downtown Iowa City’s shops and encouraging a thriving community of retail business owners, a news release said.
“Partnering with Tyesha and Demetrius aligns perfectly with our retail attraction initiatives. Their expansive networks and understanding of retail, not only help to make the space more desirable for tenants but provide chosen vendors the opportunity to learn from those who have experience in the space,” said Iowa City Downtown District Executive Director, Betsy Potter.
The Perrys plan to use their connections and merchandising expertise to help support interested retail concepts and vendors using the “In the Meantime” shop. They have already acted as retail mentors for dozens of entrepreneurs in the Iowa City area through their Expo and Market events at Big Grove Brewery, Xtream Arena, and Old Capitol Mall. Demetrius is also the owner and co-founder of Vice, a brick-and-mortar sneaker, streetwear, and vintage shop.
“The markets and expos we do serve as dynamic platforms for economic development, fostering, entrepreneurship, cultural exchange, and community engagement. We hope the businesses that pop up in the space feel that same vibe”, said Ms. Perry.
“In the Meantime” started in April and utilizes the former White Rabbit storefront at 112 S. Linn St. to provide a high-visibility brick-and-mortar space for emerging and established retailers. In addition to the pop-up shop concept, the ICDD continues to use the space for ticketed workshops featuring local businesses including Molly’s Cupcakes, Willow & Stock, Prairie Kitchen Store.
Currently, the pop-up schedule for 112 S. Linn St. will feature:
- May 9-11: Catherine’s Mother’s Day Pop-Up
- May 23-26: Catherine’s Warehouse Sale
- May 28-June 9: Ten Thousand Villages Pop-Up with Global Mamas
- June 13-15: Vintage Pop-Up featuring ODD LUCK Vintage, Thrift Bandit, Expired Cotton, and CustaRhymes
- June 20-22: Sprii Beauty SkinCare
- June 27-30: Art Exhibit: “The Art of Saying No” by Michael Stenerson
For more information about the “In the Meantime” pop-up opportunities, upcoming workshops, and other ICDD business attraction programs, visit downtowniowacity.com.
