John Greenwood

Chief Operating Officer  |  Goldfinch Health
AGE: 39

What do you consider your biggest break so far?

I was a junior lab assistant with a science degree and no business experience. I finally landed a medical sales interview. I got a haircut and flew to D.C. in a suit that didnโ€™t fit. An hour later, I was offered a job contingent on getting a haircut.

What would most people be surprised to learn about you?

I received my mortuary science degree when I was considering taking over as the third generation of my family business โ€ฆ and I can juggle fire.

Whatโ€™s the biggest issue facing the Corridor, and why?

The one closest to my heart has to do with the rising cost of health care and opioid overuse. My co-founder and I are working to help patients understand their choices and get care that is intentional about avoiding unnecessary costs, pain and prescription drug use.

If you had $1 million to give, what causes would you support?

I would use it to facilitate a startup festival or incubator. Austin was a fun college town until it made a calculated effort to attract top talent with SXSW and wooing employers like Google. This effort brings new jobs, talent, tax dollars and innovation. I think the culture and infrastructure of the Corridor would be a great place to host the new economy.

What should people know about your generation in the workplace?

I think often we miss that people want to be recognized for their efforts. Many studies have shown this can be more important than pay after a certain point. When society has helped deliver many of the basic needs of life, feeling appreciated becomes critical to personal and workplace happiness.