Customer discovery is the essential practice to launch and sustain a business
Guest column
Whatever the retail aspirations for a downtown area may be, one theme is clear: Retail development is statistically driven, and one size definitively doesn’t fit all.
That’s the overarching perspective of David Downey, president and CEO of the International Downtown Association, a Washington, D.C.-based nonprofit organization founded in 1954 and “dedicated to creating healthy, vibrant, and sustainable city centers.”
According to Mr. Downey, any community looking…

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