Looking back on lessons learned
By John Langhorne / Guest Column
This is John Langhorne’s final column for the CBJ.
As I approach the end of my consulting career, it occurred to...
Looking back on lessons learned
By John Langhorne / Guest Column
This is John Langhorne’s final column for the CBJ.
As I approach the end of my consulting career, it occurred to...
Blum walkout echoes GOP media strategy
By Joe Sheller / Guest Column
Ever since KCRG TV-9 was sold by The Gazette Co. to Gray Television in 2015, the look and feel...
Blum walkout echoes GOP media strategy
By Joe Sheller / Guest Column
Ever since KCRG TV-9 was sold by The Gazette Co. to Gray Television in 2015, the look and feel...
Why big brands are screwing up
By Jen Neumann / Guest Column
A tone deaf ad from Pepsi. A hacked attempt to integrate Burger King into your Amazon Echo or Google...
Why big brands are screwing up
By Jen Neumann / Guest Column
A tone deaf ad from Pepsi. A hacked attempt to integrate Burger King into your Amazon Echo or Google...
Use buyer personas to understand your customer
By Sherry Bonelli / Guest Column
If you think about the last big purchase you made, you probably went online to read reviews, looked up...
You can be a person of influence
By Gale Mote / Guest Column
Webster’s Dictionary defines influence as “the power or capacity of causing an effect in indirect or intangible ways.” Most...
Academic medical centers vital to health and economy
By Jean Robillard / Guest Column
As the national debate about health care continues, it is important to understand the vital role of academic medical...
Developing Iowa’s innovation economy
By Eric Engelmann / Guest Column
In a recent WalletHub study on the most innovative states, Iowa ranked 44th. The ranking was based on R&D spending,...