Opinion

Opinion: Why AI isn’t replacing my business (yet)
“I know I’ve made some very poor decisions recently, but I can give you my complete assurance that my work will be back to normal.” When HAL 9000 delivers this line in Stanley Kubrick’s “2001: A Space Odyssey,” it’s already…
Political polls show only snapshot of race
By Joe Sheller / Guest Column In the final days before the Iowa Caucuses on…
Complexity is the enemy in branding
By Lynn Manternach / Guest Column It’s easy to make something complicated. It’s simplicity that’s…
Unlock the secret to motivation this year
By Greg Dardis / Guest Column This is the point of the year, three weeks…
Don’t get trapped by a contract of adhesion
By Jonathan Schmidt / Guest Column Do you issue or apply for RFPs or other…
Mentoring benefits both mentor and mentee
By Jean Kruse / Guest Column According to the dictionary, a mentor is a “wise…
Tips for getting and keeping the best talent
By Gale Mote / Guest Column “The business of business is people,” said Herb Kelleher,…
Precision medicine treats patients individually
By Jean Robillard / Guest Column Medicine is rapidly changing and health care providers nationwide…
Where has ‘Daisy Girl’ gone?
By Joe Sheller / Guest Column Since 1952, television has been the 800-pound gorilla in…
The difference between branding and marketing
By Lynn Manternach / Guest Column Sometimes it’s difficult to tell the difference between branding…
Ethics: A core element of your story
By John Langhorne / Guest Column Recent research findings suggest that leadership arises from a…
Addressing the hard topics with planning
By Regenia Bailey / Guest Column The board is ultimately responsible for the future of…
Improving coverage through the ACA
By Ron Reed / Guest Column The objective of the Affordable Care Act, which was…
How to keep the best employees
By Jean Kruse / Guest Column You often hear the phrase, “It’s cheaper to keep…
Tell your company’s story this holiday season
By Greg Dardis / Guest Column You can tell if you’re in for a good…
The recipe for a happy holiday season
By Gale Mote / Guest Column It is that time of year – advertising blitzes…

