Opinion
CBJ editorial: Denise Jamieson is our most influential pick
We congratulate Cedar Rapids Mayor Tiffany O’Donnell for being selected by our readers as the Most Influential person in the Cedar Rapids/Iowa City Corridor. This year, our editorial pick is Dr. Denise Jamieson, the University of Iowa vice president for…
Complexity is the enemy in branding
By Lynn Manternach / Guest Column It’s easy to make something complicated. It’s simplicity that’s…
Unlock the secret to motivation this year
By Greg Dardis / Guest Column This is the point of the year, three weeks…
Don’t get trapped by a contract of adhesion
By Jonathan Schmidt / Guest Column Do you issue or apply for RFPs or other…
Mentoring benefits both mentor and mentee
By Jean Kruse / Guest Column According to the dictionary, a mentor is a “wise…
Tips for getting and keeping the best talent
By Gale Mote / Guest Column “The business of business is people,” said Herb Kelleher,…
Precision medicine treats patients individually
By Jean Robillard / Guest Column Medicine is rapidly changing and health care providers nationwide…
Where has ‘Daisy Girl’ gone?
By Joe Sheller / Guest Column Since 1952, television has been the 800-pound gorilla in…
The difference between branding and marketing
By Lynn Manternach / Guest Column Sometimes it’s difficult to tell the difference between branding…
Ethics: A core element of your story
By John Langhorne / Guest Column Recent research findings suggest that leadership arises from a…
Addressing the hard topics with planning
By Regenia Bailey / Guest Column The board is ultimately responsible for the future of…
Improving coverage through the ACA
By Ron Reed / Guest Column The objective of the Affordable Care Act, which was…
How to keep the best employees
By Jean Kruse / Guest Column You often hear the phrase, “It’s cheaper to keep…
Tell your company’s story this holiday season
By Greg Dardis / Guest Column You can tell if you’re in for a good…
The recipe for a happy holiday season
By Gale Mote / Guest Column It is that time of year – advertising blitzes…
Hit the emotional hot button for your brand
By Lynn Manternach / Guest Column We’d all like to believe we’re highly rational creatures,…