Opinion

CBJ editorial: Cedar Rapids’ data center mojo continues
The economic development momentum for Cedar Rapids continues with the announcement of another data center coming to the Big Cedar Industrial Center near the Eastern Iowa Airport. This new data center is even bigger than the $576 million Google data…
Where has ‘Daisy Girl’ gone?
By Joe Sheller / Guest Column Since 1952, television has been the 800-pound gorilla in…
The difference between branding and marketing
By Lynn Manternach / Guest Column Sometimes it’s difficult to tell the difference between branding…
Ethics: A core element of your story
By John Langhorne / Guest Column Recent research findings suggest that leadership arises from a…
Addressing the hard topics with planning
By Regenia Bailey / Guest Column The board is ultimately responsible for the future of…
Improving coverage through the ACA
By Ron Reed / Guest Column The objective of the Affordable Care Act, which was…
How to keep the best employees
By Jean Kruse / Guest Column You often hear the phrase, “It’s cheaper to keep…
Tell your company’s story this holiday season
By Greg Dardis / Guest Column You can tell if you’re in for a good…
The recipe for a happy holiday season
By Gale Mote / Guest Column It is that time of year – advertising blitzes…
Hit the emotional hot button for your brand
By Lynn Manternach / Guest Column We’d all like to believe we’re highly rational creatures,…
How we remember(ed) Vietnam
By Joe Sheller / Guest Editorial I had planned to write this month about echoes…
How to use executive sessions
By Regenia Bailey / Guest Column The executive session, or a meeting of the board…
How innovators trump innovations
By Jean Kruse / Guest Column “Great business people are more important than great ideas,”…
Predict the future with strategic planning
By Nancy Garberson / Guest Column Any organization that wants sustained growth needs to conduct…
Make your contribution to happiness
By Gale Mote / Guest Column Last week, while I was fueling my car, I…
Survivorship: Life after winning the cancer war
By Tim Charles / Guest Column Cancer is a frightening diagnosis. The State Health Registry…

