Opinion

CBJ editorial: Ortberg to the rescue
Robert “Kelly” Ortberg could become the Caitlin Clark of aerospace leaders if he is able to successfully navigate the turnaround of beleaguered Boeing, an iconic aerospace and defense company which has been plagued by safety, financial and management issues. He…
Unlock the secret to motivation this year
By Greg Dardis / Guest Column This is the point of the year, three weeks…
Don’t get trapped by a contract of adhesion
By Jonathan Schmidt / Guest Column Do you issue or apply for RFPs or other…
Mentoring benefits both mentor and mentee
By Jean Kruse / Guest Column According to the dictionary, a mentor is a “wise…
Tips for getting and keeping the best talent
By Gale Mote / Guest Column “The business of business is people,” said Herb Kelleher,…
Precision medicine treats patients individually
By Jean Robillard / Guest Column Medicine is rapidly changing and health care providers nationwide…
Where has ‘Daisy Girl’ gone?
By Joe Sheller / Guest Column Since 1952, television has been the 800-pound gorilla in…
The difference between branding and marketing
By Lynn Manternach / Guest Column Sometimes it’s difficult to tell the difference between branding…
Ethics: A core element of your story
By John Langhorne / Guest Column Recent research findings suggest that leadership arises from a…
Addressing the hard topics with planning
By Regenia Bailey / Guest Column The board is ultimately responsible for the future of…
Improving coverage through the ACA
By Ron Reed / Guest Column The objective of the Affordable Care Act, which was…
How to keep the best employees
By Jean Kruse / Guest Column You often hear the phrase, “It’s cheaper to keep…
Tell your company’s story this holiday season
By Greg Dardis / Guest Column You can tell if you’re in for a good…
The recipe for a happy holiday season
By Gale Mote / Guest Column It is that time of year – advertising blitzes…
Hit the emotional hot button for your brand
By Lynn Manternach / Guest Column We’d all like to believe we’re highly rational creatures,…
How we remember(ed) Vietnam
By Joe Sheller / Guest Editorial I had planned to write this month about echoes…