Opinion
A second chance for Iowa’s workforce and communities
As an organization that has built its foundation in Iowa for over 48 years, we understand the immense value that comes from a strong, reliable workforce. However, as Iowa faces a workforce shortage, a significant portion of our talent pool…
Looking back at local media changes in 2016
By Joe Sheller / Guest Column You have to be an Iowa fan, I think,…
How to use easy video marketing strategies
By Sherry Bonelli / Guest Column Did you watch an online video today? Maybe a…
What’s the most relevant brand in your life?
By Lynn Manternach / Guest Column Are there any brands you just can’t live without?…
Washington can learn from states’ fiscal management
By U.S. Senators Chuck Grassley & David Perdue / Guest Opinion Whether running a business…
Straightforward originality and top-of-mind awareness
By Nancy Garberson / Guest Column True originality is what businesses strive for. A common…
How commercial leasing differs from residential
By Jonathan Schmidt / Guest Column Let’s say you’re a budding entrepreneur with a cutting-edge…
Performance management works when done with care
By John Langhorne / Guest Column Sometime ago I wrote an article on performance appraisal…
Learning from Elon Musk: The best leaders practice self-care
By Greg Dardis / Guest Column The question stood out amid a lengthy Q&A, drawing…
Three ways to outlast a layoff
By Dennis G. Visser / Guest Column Some of us in Eastern Iowa work in industries…
How email campaigns work for your business
By Sherry Bonelli / Guest Column You might have heard somewhere that email is “dead”…
Engagement promises happy employees, customers
By Lynn Manternach / Guest Column Only about a third of workers in the United…
Like people, not all personality tests are similar
By John Langhorne / Guest Column Recently, the Wall Street Journal had an article with…
Health Care: New UI track teaches medical students business skills
By Jean Robillard / Guest Column A lot of people – health care providers among…
Ingenuity and proactivity boost marketing
By Nancy Garberson / Guest Column When I am teaching marketing, I sometimes hear my…
5 digital marketing trends to help grow your business
By Sherry Bonelli / Guest Column When it comes to digital marketing, the only certainty…