How will your branding communicate ‘quality’?
By Betsy McCloskey | Guest Column
Traditionally, manufacturing marketing is focused on sales. While business development is the number one concern for most industries, in...
Preserve the caucus impact
CBJ Editorial
The vote-counting debacle surrounding last week’s Iowa Democratic caucuses has resulted in much hand wringing and finger pointing.
Already, pundits are calling for Iowa...
Can the Terminator be an inventor?
By Charlie Damschen | Guest Column
Nearly everyone is aware of artificial intelligence (AI) at some level, even if it’s only through one of Hollywood’s...
A declaration of our diversity focus
CBJ Editorial
We at the CBJ have been committed to supporting, connecting and promoting women leaders from throughout the Cedar Rapids/Iowa City Corridor since our...
Location matters equally in online storefront
By Jen Neumann | Guest Column
In an increasingly online world, does location still matter?
Let’s revisit one of the oldest principles of marketing: “place” or...
6 ways to foster resourcefulness at work
By Greg Dardis | Guest Column
The highest praise you can give entrepreneurs is to call them resourceful.
Sure, it’s good to be industrious, intuitive, bold.
But...
Closing DAEC won’t help climate change
CBJ Editorial
It has been interesting to note the increasing number of elected officials and governing bodies becoming woke to climate change.
Last year saw major...
The inaugural Rando Corridor Media Audit
By Joe Coffey | The Fifth Estate
One of the best and worst things about the internet is that you can’t control it. For local...
Don’t fear the new year
CBJ Editorial
With stock markets at record highs and unemployment near record lows, it seems odd that the business community is entering the new decade...
Let’s really merge economic development
CBJ Editorial
An old adage says the best time to plant a tree was 20 years ago. The next best time is today.
This adage can...