Does your brand have personality?
Lynn Manternach/Tree Full of Owls
Consumer expectations for brands are changing as fast as the technology that is driving those changes.
Brands that show some personality...
Mars and Venus – private and public sectors
John Langhorne/Tree Full of Owls
This column was co-written by Rick Fosse, Iowa City’s public works director.
If men are from Mars and women from...
Counting on common sense
There are many photographs of Albert Einstein standing in front of a chalk board. On the chalk board is written: “Not everything that counts...
Paying tribute to the Women of Influence
Gale Mote/Tree Full of Owls
As I write this article, I think of the many women who have positively influenced my life – from managers...
Your brand and your bottom line
Lynn Manternach/Tree Full of Owls
Why do your customers choose your product or service over other options?
Hopefully it’s because of your brand.
Ad agency founder Jim...
Should strategic planning be re-imagined?
By Heather Rast/Tree Full of Owls
Strategic planning. For many companies, it’s an initiative tackled on an annual basis. It’s a project for a team...
Poor expectations can lead to poor consequences
By John Langhorne/Tree Full of Owls
“You see Colonel Pickering, really and truly, apart from the things anyone can pick up (the dressing and the...
Making happiness work for you
Gale Mote/Tree Full of Owls
was facilitating team-building training for an organization in 2004. It quickly became known as “Happy Class” among the participants. At...
The impact of the power of purpose
Lynn Manternach/Tree Full of Owls
Why does your business exist? If it’s just to make money, you’re in trouble.
That’s according to unprecedented empirical research by...
Managing people? Repetition works. Repetition works.
Dennis Schrag/Tree Full of Owls
Penny. Knock, knock, knock. Penny. Penny. Knock, knock, knock. Penny. Penny. Knock, knock, knock. Penny. He repeats it. Over and...