Big Grove Brewery, the official brewery of RAGBRAI and the maker of Iowa’s top-selling hazy IPA Easy Eddy, is commemorating the 50th and golden anniversary of the ride by releasing specialty packs and golden cans of Easy Eddy throughout the state.
According to a news release, these gold cans can be exchanged for a golden jersey.
“My favorite movie growing up was ‘Charlie and the Chocolate Factory’,” said Matt Phippen, RAGBRAI ride director. “This being our golden anniversary we wanted to find new ways to partner with Big Grove and developed the golden can idea based on the movie. We are looking forward to seeing the excitement people have finding their golden cans in Easy Eddy 12-packs this spring.”
With 12-packs already hitting stores, Big Grove and RAGBRAI are offering 150 prizes to encourage people to get out there and enjoy the ride on July 22 through 29. The first 100 consumers to find a single Easy Eddy gold can tucked inside specially marked 12-packs will win a custom edition RAGBRAI golden jersey, and the remaining 50 will receive Big Grove swag.
According to the release, gold cans are found in Easy Eddy 12-packs featuring the RAGBRAI L logo, which will be released during the month of May.
“This is one of the coolest promotions we’ve ever done, and made better as it was a collaborative effort with RAGBRAI,” said Matt Swift, CEO of Big Grove. “As always, Big Grove is proudly rooted in Iowa and as an iconic Iowa event, we are happy to support RAGBRAI. We can’t wait for these packs to be out in the market and we’re excited for our fans as we get closer to RAGBRAI this summer.”
Since 2019, Big Grove has been the official brewery of RAGBRAI, supporting the route with signs, high-fives, and a special beer release called Tailwind Golden Ale.
“Overnight towns get their town name printed around the top of the Tailwind can,” said Mr. Swift, in the release. “It makes it a collector’s item for the riders and Iowa towns.”
