Guest column's stories
Opinion: Government spending does not drive economic growth
Iowa has been rated as one of the most fiscally prudent states for several years running, due to sound tax and spending policies. Yet thanks in part to a recent downturn in the agricultural economy, economic growth in the state…
Opinion: Will Iowa businesses speak up before we lose our future workforce?
Iowa made national news in February when Governor Kim Reynolds signed into law a bill…
Opinion: Iowa’s flat tax ushers in a new era — it’s time to cut unemployment taxes
This year, Iowa taxpayers will benefit from the 3.8% flat income tax rate. The transition…
The power of purpose-driven marketing
Your company or organization is more than a name and annual revenue. Your mission is…
Content marketing in the age of AI Overviews
When Google introduced its AI Overview feature in May 2024, those of us in the…
Year-end financial goals: small steps, big impact
“The two most powerful warriors are patience and time.” This quote by Leo Tolstoy reminds…
Opinion: Kirkwood Community College is bridging the gap
In today’s rapidly changing economy, traditional pathways to education and employment are evolving, and Kirkwood…
Opinion: The power of storytelling for tomorrow’s business leaders
Today, we have more technology in our pockets than the astronauts took with them to…
10 years of NewBoCo: Transforming Iowa’s economy through collaboration and cutting-edge tech
At NewBoCo’s tenth anniversary, we are celebrating our successes — and confronting the challenges ahead.…
Opinion: Why AI isn’t replacing my business (yet)
“I know I’ve made some very poor decisions recently, but I can give you my…
A second chance for Iowa’s workforce and communities
As an organization that has built its foundation in Iowa for over 48 years, we…
Driving strategic growth for your company with a fractional CMO
Ten years ago there was little conversation about fractional Chief Marketing Officers (CMOs). Today, it’s…
New Leader Manufacturing: Lessons learned from 85 years in business
In 1939, Highway Equipment Company was founded, making high-quality road maintenance equipment. In 2024, New…
Opinion: Hispanic entrepreneurship is at the forefront of the American business boom
Each year from Sept. 15 through Oct. 15, Americans celebrate National Hispanic Heritage Month as…
Defining innovation in Iowa: The path forward
Over the past decade serving as president of the Technology Association of Iowa (TAI), I’ve…
Reflecting on 20 years in Iowa: How Cedar Rapids shaped our family and future
Karl and LaNisha Cassell have written this joint column as a farewell, following Ms. Cassell’s…
