Iowa Business of Women’s Sports panelists: ‘The time is now’ to capitalize on growth

Popularity of Caitlin Clark, other transformative superstars helping to raise profile for female athletes

By: Richard Pratt|March 10, 2025

Anne Nizzi-Clark Business of Women's Sports

Anne Nizzi-Clark, mother of Caitlin Clark and director of the Caitlin Clark Foundation, speaks March 1 at a "Business of Women's Sports" panel discussion at the Iowa Memorial Union. CREDIT RICHARD PRATT

Generational superstars like Caitlin Clark have spurred an explosive increase in the relevance of women’s sports in both athletic and economic realms, and it’s critical for the movement to strike while the relevancy iron is hot, speakers said at a “Business of Women’s Sports” panel discussion March 1 at the University of Iowa.

About 200 people attended the discussion, hosted by the UI’s Tippie College of Business in the Iowa…

Want to Read More?

Get immediate, unlimited access to all subscriber content and much more.

Learn more in our subscriber FAQ.

Subscribe

OR

Login

Unparalleled business coverage of the Iowa City / Cedar Rapids corridor.Immediate access to subscriber-only content on our website.26 issues per year delivered digitally, in print or both.Support locally owned and operated journalism.

Do you want to read and share this article without a paywall?

Click here to purchase a paywall bypass link

Iowa Business of Women’s Sports panelists: ‘The time is now’ to capitalize on growth

Want to Read More?

YOU MIGHT ALSO LIKE