The Iowa Tourism Office announced $299,200 in Iowa Tourism Grants to 33 organizations around the state. The program funds tourism-related marketing initiatives, meetings and events that benefit both local economies and the state’s economy with awards ranging from $2,500-10,000 with a 25% cash match.
“We’re pleased to invest in campaigns that work to change the perception of tourism in Iowa and encourage more people to visit our state,” said Amy Zeigler, manager of the Iowa Tourism Office in a news release sent by the Iowa Economic Development Authority. “These projects will help us continue the momentum and growth of our industry.”
According to a list shared by Travel Iowa, two Corridor organizations were given grants during this round of funding: Indian Creek Nature Center was granted $10,000 for a project titled “Welcoming Visitors to Indian Creek Nature Center”; Think Iowa City was also granted $10,000 for “Think Iowa City Dynamic Sales Videos.”
According to the release, visitors spent more than $6.1 billion across Iowa’s economy in 2021, an expansion of 35% over 2020 spending and within 5% of a full recovery to pre-pandemic levels. This direct visitor spending impact generated a total economic impact of $9.4 billion in Iowa, sustained nearly 65,000 jobs and generated $1.0 billion in state and local tax revenues in 2021.
“Tourism is a vital component to Iowa’s economy,” Ms. Zeigler said. “The $6.1 billion in visitor spending means nearly $16.7 million was spent daily by our visitors.”
The Iowa Tourism Office, part of the Iowa Economic Development Authority, works closely with community partners, attractions and events, to promote the state’s beautifully vast scenery and unique history. Tourism in Iowa generated $1.8 billion in tax revenues in 2021, with more than $1 billion supporting state and local governments, while employing a total of 65,000 people statewide. For more information on everything Iowa has to offer tourists, visit traveliowa.com.