Greater Iowa City Inc., Johnson County’s economic development organization, has unveiled a new agritourism brand in an effort to promote rural businesses with tourism and agriculture experiences.
Agri-CULTURE Iowa will work to elevate Johnson County as an agritourism destination, bolstering the public’s awareness of local offerings and encouraging a deeper connection to the land and people who tend it, Greater Iowa City Inc.’s website said.
Organized by Greater Iowa City Inc., local farmers and ag-based businesses collaborated on the brand’s creation. Star Fall Meadow, Geyer Farms, Berry Basket Farms, BlueYah Farm, Lucky Star Farm, Local Foods, Field to Family, Kalona Supernatural, Colony Acres, Cedar Ridge Distillery, Wilson’s Apple Orchard, Walker Homestead, Calyx Creek Lavendar & Lodging, Essential Coffee, and Snaggy Ridge Road Coffee worked together over the past year to share their goals and values of implementing sustainable practices and offering a suite of agricultural experiences for both residents and visitors alike.
The brand’s mission encourages the public to “discover Agri-CULTURE Iowa businesses in Johnson County and surrounding areas – where every harvest tells a story, and every visit is an experience!”
Agri-CULTURE Iowa’s logo aims to mirror the blend between nature’s bounty and the business owners’ industrious spirit, capturing Johnson County’s essence and its surrounding agricultural heritage.
As part of its initiative, Agri-CULTURE Iowa will distribute marketing materials for any agritourism business in Johnson County to utilize, and the public can anticipate spotting the logo at rural Johnson County businesses this summer, following the official brand launch at the Johnson County Fair in July.
To participate, reach out to Greater Iowa City’s Director of Rural Development, Sarah Thompson, sarah@greateriowacity.com.
