Tru Art Color Graphics, based in Iowa City, has added a production inkjet digital press to its operations, which will enhance the speed, quality and versatility of its commercial printing services, as announced in a news release.
The new press allows the printer to offer a wider range of materials and applications, including personalized print campaigns and specialty packaging. The addition is part of a broader effort by the company to modernize its capabilities and meet evolving customer needs, the release notes.
Integrating the production inkjet digital press into our operations marks a transformative milestone for Tru Art Color Graphics – it’s a revolutionary shift in the way we support and engage with our customers,” said David Bywater, president and chairman of the board at Tru Art Color Graphics, in the release. “The production inkjet digital press allows us to deliver superior quality, increased material options, and expanded creative possibilities, all while maintaining the craftsmanship our clients trust us for.”
Key features of the new press include:
- 1200 x 1200 dpi resolution for razor-sharp details, deep color saturation, and consistent results.
- Prints on coated, uncoated, textured, and synthetic stocks.
- Eliminates excess inventory, offset plates, and press set-ups reducing costs.
- LED UV ink technology, which uses less energy, and produces no ozone emissions.
- Instant-dry UV ink technology which eliminates drying time, enabling faster production.
- The press accommodates larger sheets, ideal for high-impact marketing materials, direct mail, and specialty packaging.
- The press supports variable data printing for customized campaigns, increasing engagement and response rates.
Mr. Bywater said the investment is designed to give businesses a competitive edge through faster turnaround times and more targeted print options.
“We understand that in today’s fast-paced world, businesses need printing that keeps up with their brand’s agility,” added Mr. Bywater, in the release. “With the production inkjet press, we can offer stunning print quality at industry-leading speeds, lower minimums, and more targeted versions helping businesses make a lasting impact.”
