vernon research group
Nine ways to gain more from your survey
If you conduct an annual or periodic survey, don’t simply “rinse and repeat,” like many other organizations. The time you invest in evaluation upfront will pay off with new insights and/or increasingly actionable findings. Here are some ways we have…
Why you don’t want to be a 10
By Linda Kuster / Guest Column Have you had an experience like this? You just…
Developing a customer intelligence system
In business, we often focus on the bottom line, assuming that we already know everything…