Tag: study
Tippie study: Bruh, using slang to vibe with consumers doesn’t slap
Brands that use contemporary slang in their marketing to connect with younger consumers usually just embarrass themselves, according to a new study from the...
Uptown Marion could support upscale hotel, study indicates
Uptown Marion has the capacity to support an upscale, 80- to 90-room hotel, according to the first phase of a feasibility study commissioned by...
Cedar Rapids casino could generate $2.25 billion in economic impact after 10 years
Decision Innovation Solutions (DIS), an Urbandale-based economic research and analysis firm, has released an economic impact study on the proposed Cedar Crossing Casino and...
CSI releases Iowa Housing Competitiveness Index
Common Sense Institute (CSI) Iowa has released a new study providing a snapshot of the housing competitiveness of Iowa relative to the other 49...
Ethanol advocates warn of lower Iowa corn prices without pipelines
Income for Iowa farmers might decline $1.1 billion per year if the state’s ethanol plants are unable to capture and sequester their carbon dioxide...
Study: Quarterly earnings guidance accuracy is overestimated
A study from the University of Iowa found that chief financial officers (CFOs) overestimate their ability to issue accurate earnings guidance.
It also found that...
Cargill study: More consumers considering sustainability in packaged food choices
Sustainability considerations now influence the majority of the world’s grocery shoppers when buying packaged foods such as potato chips and cookies, according to Cargill’s...
ISU researchers expanding study of landlords, rental housing markets
Just as a landlord’s decisions during and following a disaster affect their tenants, they also affect the housing stability of the broader community.
A team...
NAR report links affordable housing concerns, food insecurity
Households burdened by housing costs are more likely to need food assistance, according to a new analysis by the National Association of Realtors.
NAR’s Housing...