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PEXELS

Customer discovery is the essential practice to launch and sustain a business

Did you know that 20% of startups fail within the first year? 50% fail by the end of the third year, and roughly 70% do not survive past five years. When starting a business, founders begin with a set of…

Iowa City Community School District must protect our teachers

Avid readers of the Corridor Business Journal (CBJ) or frequent attendees of CBJ events may…

Rear view of a diverse group of schoolchildren sitting at tables in an elementary school classroom and raising their hands to answer their Caucasian female teacher, standing by the whiteboard in the background

Addressing Iowa’s health care provider shortage through design

The data is clear. There’s an alarming shortage in Iowa’s health care workforce, and it’s…

UIHC Central Sterile Services

Beyond the big check: How your business can make a real impact

One of my favorite episodes of The Office is “Fun Run,” where Michael Scott launches…

Teaching from a whiteboard

From crisis to catalyst: Post-COVID strategies for a resilient workforce

“Infinite-minded leaders understand that ‘best’ is not a permanent state. Instead, they strive to be…

Startups, workforce

Take control of education costs, taxes, with ISave 529

What’s the ISave 529 plan’s favorite motivational quote? “The best way to predict your future…

roby smith IAble

Opinion: The power of storytelling for tomorrow’s business leaders

Today, we have more technology in our pockets than the astronauts took with them to…

storytelling

Defining innovation in Iowa: The path forward

Over the past decade serving as president of the Technology Association of Iowa (TAI), I’ve…

A hand types on a laptop keyboard. Lean TECHniques

AI companies are running out of fuel, your content will fill the tank

The AI Space Race has boosted the S&P and NASDAQ indices, leads headlines in business…

AI companies Photo by cottonbro studio.

Creating and sharing content that connects

Today the average consumer is overwhelmed by a never-ending supply of TikTok videos, memes, Facebook…