Signature Aviation, which operates the private aviation terminal at Eastern Iowa Airport in Cedar Rapids, has introduced a new tagline as part of an ongoing brand evolution.
The company unveiled “Elevate Every Moment” on Oct. 13, building on a visual identity refresh launched in 2024.
“‘Elevate Every Moment’ captures the spirit of our transformation and our vision for the future of private aviation,” Signature Aviation chief executive officer Tony Lefebvre said. “It reflects our ambition to set the bar higher in every aspect of the guest and resident experience, from the precision and safety of our operations to the warmth in our authentic hospitality and premium amenities.”
The tagline rollout includes a redesigned website at signatureaviation.com and a presence at the 2025 NBAA-BACE convention in Las Vegas this week. The company has booth No. 1005 and is sponsoring the first NBAA-BACE Creator Studio.
“From the new Creator Studio powered by Signature Aviation to our appreciation events and digital activations throughout the week, we are showcasing how our brand promise extends well beyond words,” said Derek DeCross, chief commercial officer.
The company plans additional announcements in coming months regarding digital services, facility improvements and network enhancements.
Signature Aviation operates more than 200 private aviation terminals across 27 countries. The company also operates as a distributor of sustainable aviation fuel and provides more than 16 million square feet of office and hangar space globally.
