Mother-daughter team dresses dreams at Jocelyn Taylor Bridal and Prom

By: John LohmanAnnie Smith Barkalow|September 25, 2025

Deb Steenblock (left) and daughter Jocelyn Hoyle of Jocelyn Taylor Bridal

Deb Steenblock (left) and daughter Jocelyn Hoyle. CREDIT ANNIE SMITH BARKALOW

Jocelyn Hoyle and Deb Steenblock are the mother-daughter duo behind Jocelyn Taylor Bridal and Prom, a North Liberty boutique specializing in upscale bridal and prom dresses.

Above a tufted velvet wingback loveseat in the lobby, a glass-fronted display case exhibits Ms. Hoyle’s childhood artwork, dresses sketched faintly in pen alongside photographs of Ms. Hoyle as a child — evidence that from an early age,…

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Mother-daughter team dresses dreams at Jocelyn Taylor Bridal and Prom

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