The Iowa Bankers Association (IBA) has launched a new public image advertising campaign, “IOWA BANKS. Your partner through it all.” The initiative highlights the critical role strong, lifelong banking relationships play throughout life’s journey, a release stated.
The campaign launched Thursday, Aug. 7, and aims to inform Iowans about the importance of building lasting, trust-based partnerships with local banks. These relationships, the IBA said, are grounded in collaboration and shared goals.
“We know that evolving technology is rapidly changing the ways in which people bank,” said Jenica Lensmeyer, vice president of marketing and industry relations for the IBA. “However, a banking relationship will always be important – ensuring financial security and guidance through all of life’s milestones – whether it’s buying a car, saving for college, purchasing a home or planning for retirement.”
The statewide campaign will feature TV and radio spots, print ads, social media content and digital marketing efforts, all centered around the tagline: “IOWA BANKS. Your partner through it all.” The messaging underscores Iowa banks’ commitment to supporting individuals and business owners in expanding their financial knowledge and navigating their financial journeys, the release stated.
About the Iowa Bankers Association
The Iowa Bankers Association represents the state’s banks and savings institutions. Iowa bankers are dedicated to the values of honesty, hard work and community service, serving as a trusted resource for Iowans for more than 135 years. Iowa banks provide FDIC insurance and have lent over $88 billion to support individuals, business owners and agriculture. Nearly 40,000 Iowans work at Iowa banks, and bank employees contribute more than 300,000 volunteer hours annually to local communities. To learn more, visit IowaBankers.com.
