Why reputation marketing is essential for your business
By Sherry Bonelli / Guest Column
Reputation marketing is one of the most important digital marketing strategies you can implement in your business. If you think...
Iowa Caucuses lacking on health care
By Ted Townsend / Guest Column
Talk about much ado about fairly little. We took a call the other day from a national media reporter...
Address donor attrition to build financial sustainability
By Regenia Bailey / Guest Column
Most nonprofit organizations are just wrapping up the busiest time of year for fundraising. End-of-the-year appeals — via letter,...
Political polls show only snapshot of race
By Joe Sheller / Guest Column
In the final days before the Iowa Caucuses on Feb. 1, expect more headlines like this: “Sanders overtakes Clinton...
Complexity is the enemy in branding
By Lynn Manternach / Guest Column
It’s easy to make something complicated. It’s simplicity that’s hard. But there are clear benefits associated with simplicity, especially...
Unlock the secret to motivation this year
By Greg Dardis / Guest Column
This is the point of the year, three weeks into 2016, when New Year’s resolutions start to lose their...
Don’t get trapped by a contract of adhesion
By Jonathan Schmidt / Guest Column
Do you issue or apply for RFPs or other proposals? Do you sign agreements with clients or other businesses?...
Mentoring benefits both mentor and mentee
By Jean Kruse / Guest Column
According to the dictionary, a mentor is a “wise advisor.” The word “mentor” originated from Homer’s ancient Greek epic...
Tips for getting and keeping the best talent
By Gale Mote / Guest Column
“The business of business is people,” said Herb Kelleher, chairman of Southwest Airlines. “Always has been, always will be.”
That’s...
Precision medicine treats patients individually
By Jean Robillard / Guest Column
Medicine is rapidly changing and health care providers nationwide are working to stay ahead of the curve by bringing...