Opinion
Who owns your marketing data?
Too many marketing agencies are black holes when it comes to client data. They’re pulling in massive amounts of information, but it essentially disappears, invisible to the client’s naked eye. As the owner of a data-focused marketing agency, I often…
Grammar, punctuation and usage, oh my!
By Greg Dardis / Guest Editorial One of my favorite New Yorker cartoons shows an…
Get happy: A look at emotional intelligence
By Gale Mote / Guest Editorial I’ll confess that when I listen to Pharrell William’s…
In new media era, who feeds the watchdog?
by Joe Sheller / Guest Editorial Nonprofit news media are going to become increasingly important…
The lyrics (and stats) of loyalty marketing
By Lynn Manternach / Guest Editorial Make new friends, but keep the old; those are…
Your board’s program responsibilities
By Regenia Bailey / Guest Editorial One of the most challenging responsibilities of a nonprofit…
8 practical tips for a political speech
By Greg Dardis / Guest Editorial If the goal of a presidential announcement is to…
Team building pays big dividends
By Gale Mote / Guest Editorial Teamwork is to business like gears are to a…
The media’s role in cultural change
By Joe Sheller / Guest Editorial Great shifts in our culture are, I think, a…
Supporting our veterans
By Maggie Mowery / Guest Editorial The Fourth of July holiday was a chance for…
Consumer research: Buy or DIY?
By Lynn Manternach / Guest Editorial We’re all trying to figure out how to align…
Encouraging board meeting attendance
By Regenia Bailey / Guest Editorial Summer, beautiful summer. With vacations, family activities and seasonal…
Exploring the value of executive wisdom
By John Langhorne / Guest Editorial The nature of wisdom is equal parts philosophical and…
Enhance your efficiency through education
By Jean Kruse / Guest Editorial Efficiency is the key to maximizing small business profitability,…
Leveraging the power of purpose
By Gale Mote / Guest Editorial Managers and team leaders frequently ask me, “How do…
Networking tips from a Hollywood legend
By Greg Dardis / Guest Editorial When Brian Grazer accounts for his success as an…