Opinion
Content marketing in the age of AI Overviews
When Google introduced its AI Overview feature in May 2024, those of us in the digital marketing and SEO spaces knew it signaled a true changing of the game. You see, for decades before AI Overviews, your brand was the…
What does Google look for when ranking webpages?
By Sherry Bonelli | Guest Column The goal for any business with a website is…
A salute to those covering the Corridor
By Joe Coffey | The Fifth Estate Journalists of the Corridor, you’ve chosen a career…
UFG’s gift to Cedar Rapids
CBJ Editorial UFG Insurance is one of the most philanthropic companies in the Corridor. The…
Can you please find coworkers I can actually work with?
By Gale Mote / Guest Column I am sure you all know the mantra from…
Acknowledging burnout is important first step
By Brooks Jackson / Health Care Column For many of us, the arrival of spring…
The Corridor isn’t full
CBJ Editorial We are disappointed in the political discourse surrounding immigration. A well-functioning immigration system is important…
Finding the sweet spot when giving back
By Anna Patty / Guest Column I spent more than a decade working for nonprofits before going…
What keeps Iowa farmland values steady?
By Ben Isaacson and Maurie Cashman / Guest Column The demand for food due to…
Navigating workplace politics
By Scott Rude / Guest Column Climbing the corporate ladder is a worthy goal. But…
A silver living to the United Technologies deal
CBJ Editorial The acquisition and integration of Rockwell Collins by United Technologies Corp. (UTC) has…
Master the art of employee performance reviews
By Brenda LaMarche / HR Column Addressing employee performance is one of the most important…
Writing for shorter attention spans
By Jen Neumann / Marketing Column Have you ever shown up for an event or…
The secret to speaking well: listening well
By Greg Dardis / Consulting Column I made a statement in my last column that…
Don’t silo your customer data and insights
By Linda Kuster / Marketing Column There are so many channels today for gathering customer…
Don’t silo your customer data and insights
By Linda Kuster / Marketing Column There are so many channels today for gathering customer…