Why smart businesses should invest in marketing despite inflation
As high inflation continues to loom large over the United States, it’s a natural reaction for businesses to try and decrease their expenses to...
Aegon doubles down in Cedar Rapids
When Corridor business leader Pat Baird retired as CEO of Aegon USA in 2010, his successor, Mark Mullin, chose to be located in Baltimore,...
Focused partnerships; focused growth
Regional collaboration, with a focus on public-private partnerships, fuels economic vitality. That was the resounding theme from business and community leaders during the Iowa...
How to keep the good ideas flowing
Imagine you have a fantastic idea that you think will do great things for your organization. You choose to proactively share the idea with...
Regular check-ups protect your brand health
For many organizations, the most valuable asset is their brand. A brand typically makes a promise to the market, differentiates the organization from competitors,...
Welcoming Kristie Fisher home
We welcome back Kristie Fisher to the Corridor as the new president of Kirkwood Community College. She succeeded Lori Sundberg, who had a successful...
A community hospital, if you can keep it
“A republic, if you can keep it,” was Benjamin Franklin’s famous answer when he was asked whether we had a republic or a monarchy...
Saving a beloved hospital
I was waiting in the emergency room at Mercy Iowa City, killing time by working on an editorial.
It was just a few hours after...