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Rebranding: Is your brand strong enough?

The Iowa landscape, and particularly the Corridor, is peppered with a rich mix of legacy businesses that play a significant role in the state’s...

Nine ways to gain more from your survey

If you conduct an annual or periodic survey, don’t simply “rinse and repeat,” like many other organizations. The time you invest in evaluation upfront...

Iowa secretary of agriculture: Making an impact in 2023

2023 marked 100 years since the Iowa Legislature created the position of Iowa Secretary of Agriculture. In that time, 15 different Iowans have had...

Pay your team to innovate in 2024

I spend a lot of time thinking about technology and the future (and yes, not just in relation to Star Trek). Lately, I’ve also...

Editorial: Thanks Caitlin Clark

Even casual observers of NCAA women’s basketball understand how University of Iowa women’s basketball star Caitlin Clark has helped elevate the sport across the...

The New ‘Rules’ of business etiquette in the 2020s 

Does it seem like the rules of doing business are constantly changing? One minute, it’s perfectly acceptable, even encouraged to leave a voicemail. Next,...
David Tominsky Krista Martin Eric Engelmann Novy venture studio

Engelmann fills another niche

There are few people in the Corridor over the past 20 years who have supported and promoted entrepreneurship as much or more than Eric...

Iowa football and what stays the same

There’s a great little tradition in Iowa City called the Monday Morning Quarterback Club. Local Hawk fans gather in the banquet hall at the...

Why smart businesses should invest in marketing despite inflation 

As high inflation continues to loom large over the United States, it’s a natural reaction for businesses to try and decrease their expenses to...

Aegon doubles down in Cedar Rapids

When Corridor business leader Pat Baird retired as CEO of Aegon USA in 2010, his successor, Mark Mullin, chose to be located in Baltimore,...

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