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Iowa is the sixth state to pass a comprehensive consumer data privacy bill into law. CREDIT PEXELS

2024 predictions in marketing and tech

Looking back on previous predictions and articles, I am sitting at around a B average in terms of my predictions coming true. In 2022, I...
Kristin Strohm Common Sense Iowa

Editorial: ‘Common Sense’ coming to Iowa

Alan Greenspan wrote in his biography, “The battle for capitalism is never won.” We couldn’t agree more. Consider that in 2022, the Pew Research Center disturbingly...

Rebranding: Is your brand strong enough?

The Iowa landscape, and particularly the Corridor, is peppered with a rich mix of legacy businesses that play a significant role in the state’s...

Nine ways to gain more from your survey

If you conduct an annual or periodic survey, don’t simply “rinse and repeat,” like many other organizations. The time you invest in evaluation upfront...

Iowa secretary of agriculture: Making an impact in 2023

2023 marked 100 years since the Iowa Legislature created the position of Iowa Secretary of Agriculture. In that time, 15 different Iowans have had...

Pay your team to innovate in 2024

I spend a lot of time thinking about technology and the future (and yes, not just in relation to Star Trek). Lately, I’ve also...

Editorial: Thanks Caitlin Clark

Even casual observers of NCAA women’s basketball understand how University of Iowa women’s basketball star Caitlin Clark has helped elevate the sport across the...

The New ‘Rules’ of business etiquette in the 2020s 

Does it seem like the rules of doing business are constantly changing? One minute, it’s perfectly acceptable, even encouraged to leave a voicemail. Next,...
David Tominsky Krista Martin Eric Engelmann Novy venture studio

Engelmann fills another niche

There are few people in the Corridor over the past 20 years who have supported and promoted entrepreneurship as much or more than Eric...

Iowa football and what stays the same

There’s a great little tradition in Iowa City called the Monday Morning Quarterback Club. Local Hawk fans gather in the banquet hall at the...

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