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Sandy Boyd

Editorial: A giant passes

Former University of Iowa President Willard “Sandy” Boyd passed away in December at the age of 95. Words like “giant” and “legend” are bandied about...

Test your marketing for a bigger payoff

Organizations are always interested in how well their marketing is performing. Staff often monitor KPIs such as website visits, ad clicks, contact forms, social...

The rise of influencer marketing

Today, influencer marketing is exclusively associated with social media users who market products to their engaged followers.  How it’s evolved Some say the original online influencers...
Renewable energy committees

Editorial: Duane Arnold saga continues

Nothing is simple or easy when it comes to utilities’ energy decisions. Utility executives have to manage energy generation decisions with complex political, environmental and...

Breaking down the drivers of real estate values

As a key part of our business, we collect and analyze trends in real estate values. Our data covers nearly two-thirds of Iowa and...

Registered Apprenticeship a rewarding option for business, employee

In today’s ever-changing workforce, employers have to find unique tactics to attract skilled employees.  A Registered Apprenticeship (RA) program is a rewarding option for both...
Kim Casko

Editorial: Iowa City’s evolving chamber

Twenty years ago the idea of merging the Iowa City Area Chamber of Commerce and the Iowa City Area Development Corporation (ICAD) would have...
Kirkwood aviation

Editorial: Eastern Iowa Airport, Kirkwood aviation program a great match

Two of the Corridor’s most important institutions came together to create another regional win-win. The Eastern Iowa Airport and Kirkwood Community College have created...
surplus budget

Iowa a gold standard example of fiscal responsibility

President Joe Biden and members of Congress should pay more attention to the pro-growth fiscal policies occurring in the states. The federal budget process...

Economic headwinds and outsourcing

Here we are on the cusp of Q4, and my email is popping with requests to meet with new companies and organizations who are...

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