Volunteerism an excellent way to enhance company image
Mary Jo Finchum/Tree Full of Owls
“A good company delivers excellent products and services, and a great company does all that and strives to make...
Build emotional intelligence of your team
Gale Mote/Tree Full of Owls
From Aug. 5 until Oct. 20, 2010, 33 Chilean miners successfully endured their hellish conditions because each individual was willing...
Use this tool to increase your readability
Dennis Schrag/Tree Full of Owls
This article has a readability scale of 7.2.
I write between the sixth and eighth grade levels. I know my readers....
What did you say? Feedback? What’s that?
John Langhorne/Tree Full of Owls
One of my least pleasant experiences as a consultant is to begin work with a company, do an assessment and...
Employee engagement is vital to a strong brand
Lynn Manternach/Tree Full of Owls
If employees don’t understand and believe in your organization’s brand, they can’t deliver on the brand promise. And you can’t...
Taking the time to connect pays dividends
Gale Mote/Tree Full of Owls
In 1984, I accepted a position as a master production scheduler for Norand Corp. in Cedar Rapids. Approximately one week...
Is it time for a brand update?
Lynn Manternach/Tree Full of Owls
When was the last time you took a serious look at your brand? Do you wonder if it’s time for...
Manager from Hades, part 2
John Langhorne/Tree Full of Owls
In the previous column we reviewed the characteristics of the manager from Hades. If you have such a boss how...
Connect with consumers through content
Lynn Manternach/Tree Full of Owls
When you need to make a purchase decision, where do you usually start?
If you’re like most people, your big purchase...
Are you a small organization? Don’t screw up
Dennis Schrag/Tree Full of Owls
Small organization? Go where the competition is. Find your niche.
I bought a wristwatch a few months back. It is a...