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Is social media in your 2012 plan?

Lynn Manternach/Tree Full of Owls Has your company joined the social media community yet? Whether you have or not, social media will have a significant impact...

Life, liberty and the pursuit of…

By John Langhorne/Tree Full of Owls Happiness is an interesting topic. Last week, a colleague sent me an article written by a foreign exchange student...

Fight dull project descriptions with storytelling

Mary Jo Finchum/Tree Full of Owls Public relations professionals often fixate over choosing the best message, format and medium to reach their target audience. Ironically,...

When you are the coach

Gale Mote/Tree Full of Owls Managers are responsible for transforming talent into performance, individual effort into collective results. I am increasingly convinced that strong coaching...

On principles and rules: heuristics and algorithms

John Langhorne/Tree Full of Owls Last year I became the president of a national professional society. I had the unfortunate experience of having to work...

Engage employees to communicate your brand

Lynn Manternach/Tree Full of Owls Your employees are your primary brand communicators. Do you know what they are communicating? Internal branding is about connecting employees with...

Easy to difficult: Focus business development activities

Dennis Schrag/Tree Full of Owls The marketplace for most professional services remains sluggish. Clients are taking a wait-and-see perspective. It is hard to find good...

Volunteerism an excellent way to enhance company image

Mary Jo Finchum/Tree Full of Owls “A good company delivers excellent products and services, and a great company does all that and strives to make...

Build emotional intelligence of your team

Gale Mote/Tree Full of Owls From Aug. 5 until Oct. 20, 2010, 33 Chilean miners successfully endured their hellish conditions because each individual was willing...

Use this tool to increase your readability

Dennis Schrag/Tree Full of Owls This article has a readability scale of 7.2. I write between the sixth and eighth grade levels. I know my readers....

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