Engage employees to communicate your brand
Lynn Manternach/Tree Full of Owls
Your employees are your primary brand communicators. Do you know what they are communicating?
Internal branding is about connecting employees with...
Easy to difficult: Focus business development activities
Dennis Schrag/Tree Full of Owls
The marketplace for most professional services remains sluggish. Clients are taking a wait-and-see perspective. It is hard to find good...
Volunteerism an excellent way to enhance company image
Mary Jo Finchum/Tree Full of Owls
“A good company delivers excellent products and services, and a great company does all that and strives to make...
Build emotional intelligence of your team
Gale Mote/Tree Full of Owls
From Aug. 5 until Oct. 20, 2010, 33 Chilean miners successfully endured their hellish conditions because each individual was willing...
Use this tool to increase your readability
Dennis Schrag/Tree Full of Owls
This article has a readability scale of 7.2.
I write between the sixth and eighth grade levels. I know my readers....
What did you say? Feedback? What’s that?
John Langhorne/Tree Full of Owls
One of my least pleasant experiences as a consultant is to begin work with a company, do an assessment and...
Employee engagement is vital to a strong brand
Lynn Manternach/Tree Full of Owls
If employees don’t understand and believe in your organization’s brand, they can’t deliver on the brand promise. And you can’t...
Taking the time to connect pays dividends
Gale Mote/Tree Full of Owls
In 1984, I accepted a position as a master production scheduler for Norand Corp. in Cedar Rapids. Approximately one week...
Is it time for a brand update?
Lynn Manternach/Tree Full of Owls
When was the last time you took a serious look at your brand? Do you wonder if it’s time for...
Manager from Hades, part 2
John Langhorne/Tree Full of Owls
In the previous column we reviewed the characteristics of the manager from Hades. If you have such a boss how...