A story of American immigration, hope
John Langhorne/Tree Full of Owls
When I was a small boy, I knew an old lady who was a close family friend.
Many years later, returning home...
The value of simplicity
Lynn Manternach/Tree Full of Owls
Did you know consumers are willing to pay more for simpler brand experiences?
According to Siegel & Gale’s 2012 Global Brand Simplicity...
Why storytelling is vital to your brand
Heather Rast/Tree Full of Owls
Storytelling is as ancient as the campfire. Every inclusive and self-reliant group and brand has its own unique story heritage. Those...
What clients really want in their service providers
Dennis Schrag/Tree Full of Owls
Affability. Availability. Ability.
It was nothing serious. A very minor medical issue that I had been putting off. I had procrastinated...
How to get the flywheel turning
Gale Mote/Tree Full of Owls
One of my greatest challenges (and treasured rewards) is helping organizations make significant, positive cultural change. The process is similar...
In life, it is not the elephants
John Langhorne/Tree Full of Owls
Every time a person with an automatic weapon kills several people in some public venue a colleague or client asks me “Are we getting...
Branding: Do you think like a rock star?
Lynn Manternach/Tree Full of Owls
What’s the difference between you and a rock star?
It might be how you treat your customers.
I heard a great presentation by...
The flip side of flexibility
Gale Mote/Tree Full of Owls
Recently, I have been reading a lot of news about organizations recognized as Best Places to Work. The Corridor Business...
The art of brand storytelling
By Lynn Manternach/Tree Full of Owls
Your brand’s story has the potential to be much more than just filler for your website’s “About Us” page. It...
Demonstrate respect for returned trust
By Gale Mote/Tree Full of Owls
According to research conducted by Gallup Corp. and outlined in their best-selling book, “Strengths Based Leadership,” followers need to...