Big Grove Brewery, a popular Eastern Iowa craft brewery has been named the “Official Craft Brewery” of the Iowa Hawkeyes.
On July 15, the University of Iowa (UI) and Hawkeye Sports Properties announced a multi-year marketing partnership with Big Grove Brewery, which has locations in Solon, Iowa City, Des Moines and Cedar Rapids.
“We are delighted to welcome Big Grove into the Hawkeye family,” said Matt Henderson, deputy director of athletics, revenue and external relations at the University of Iowa. “Their commitment to quality and community aligns perfectly with our values, and we are excited to offer our fans a unique and enjoyable experience at Big Grove’s taprooms as well as throughout our venues.”
Beginning this fall, fans will see Big Grove’s marketing presence across Hawkeye sports and venues. To celebrate the partnership, the craft brewery is launching a “Game Day Ticket Giveaway.” Fans will have a chance to win tickets to Hawkeye games across multiple sports, as well as a “front row” opportunity to be revealed for the upcoming basketball seasons.
Big Grove will feature exclusive Hawkeye-themed events, promotions, and special giveaways throughout the year. Fans can look forward to enhanced game-day experiences at each of Big Grove’s locations.
“We’ve always been a game watch location for Hawkeye sports; we’re excited to make that official and offer even more memorable experiences,” said Matt Swift, co-founder and CEO at Big Grove.
Mr. Swift expressed optimism that the partnership between Big Grove and UI Athletics will yield additional opportunities in the future.
“We’re just getting started, and with an ever-changing landscape in college sports, we’ll be looking at other opportunities to grow and develop this partnership for fans of both brands. Go Hawks!” he said.
Hawkeye Sports Properties facilitated the collaboration, according to a release. The multimedia rights holder of UI Athletics is represented by Learfield, a media and technology company that powers college athletics.
“This marketing partnership brings together two homegrown Iowa institutions, celebrating the togetherness and community spirit that defines the Hawkeye state,” the release said. “Big Grove, renowned for its award-winning beers, exceptional locally-inspired culinary offerings, and welcoming atmospheres at its taprooms, will now serve as the ultimate destination for Hawkeye fans to gather and cheer on their favorite team.”
