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Agri-CULTURE Iowa aims to unite Johnson County agribusinesses under one brand

By: Annie Smith Barkalow|May 24, 2024
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    • The new brand logo for Agri-CULTURE, Greater Iowa City Inc.'s new agritourism brand that will work to elevate Johnson County agribusinesses.

    The new brand logo for Agri-CULTURE, Greater Iowa City Inc.'s new agritourism brand that will work to elevate Johnson County agribusinesses. CREDIT GREATER IOWA CITY INC.

    This summer, Agri-CULTURE Iowa makes its debut at the Johnson County Fair.

    The brand, a collaboration between Johnson County agribusinesses and facilitated by Greater Iowa City, Inc., seeks to promote rural development by uniting local, rural businesses and promoting agritourism.

    “Our mission statement is to grow Johnson County and surrounding areas as a destination by creating awareness of local agriculture based businesses,” said Sarah Thompson, director of rural development for…

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