What it takes to sell Iowa’s first cannabis-infused beverage

By: Madison Lotenschtein|November 30, 2023

four cans of cannabis-infused beverages, Climbing Kites

Climbing Kites, Iowa's first cannabis-infused beverage, is produced by Lua Brewing and made its debut in April 2023. CREDIT CLIMBING KITES

The decline in alcohol consumption among younger generations has not gone unnoticed by craft brewers.

Based in Des Moines, Lua Brewing co-founder Scott Selix and his team observed that more people are drinking less alcohol. Whether it be for health purposes or a change in lifestyle, the decline in alcohol consumed has boosted a market of people who don’t drink, but may partake in…

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What it takes to sell Iowa’s first cannabis-infused beverage

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