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Tag: research

10 no-cost ways to gain market insights

Having current market insights is vital to innovative product development, smart business strategy and persuasive marketing. Few organizations have the resources to invest in...
Iowa State AI

Iowa State launching agricultural AI institute

The U.S. Department of Agriculture’s National Institute of Food and Agriculture and the U.S. National Science Foundation has announced 11 new Artificial Intelligence Research...

Real Success with Nate Kaeding: Suresh Gunasekaran

Former NFL athlete and Iowa entrepreneur Nate Kaeding talks with Suresh Gunasekaran, CEO of UIHC, about why we need a 'more rational' health care system in the latest episode of “Real Success.” Presented by MidWestOne Bank.

Real-time research, big-time advantages

By Lynn Manternach | Guest Column The speed of business continues to accelerate. New and improved technologies are enabling faster decisions, more rapid product development,...

Don’t forget to ask your employees what they think

By Linda Kuster | Guest Column The customer experience has been a popular business topic for some time now, and rightly so. After all, without...

Who needs tough questions when you have likes?

By Joe Coffey | The Fifth Estate When your grandmother says “Well, you know what they say,” I doubt that you stop her, mid-witticism, and...

The UI’s smart shift in economic development

CBJ Editorial For as long as we can remember, University of Iowa leaders have been trying to figure out economic development and the role the...

The UI’s smart shift in economic development

CBJ Editorial For as long as we can remember, University of Iowa leaders have been trying to figure out economic development and the role the...

From innovation to success with conjoint analysis

By Linda Kuster / Guest Column It seems like everyone is involved in innovation these days. What most people discover, howev­er, is that it takes...

Consumer research: Buy or DIY?

By Lynn Manternach / Guest Editorial We’re all trying to figure out how to align what we’re selling with what consumers want to buy. Sometimes...
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