research
UI professor wins 2025 Horwitz Prize for muscular dystrophy research
Dr. Kevin Campbell, professor and chair of molecular physiology and biophysics at the University of Iowa Roy J. and Lucille A. Carver College of Medicine, has been named a recipient of the 2025 Louisa Gross Horwitz Prize from Columbia University.…
The UI’s smart shift in economic development
CBJ Editorial For as long as we can remember, University of Iowa leaders have been…
From innovation to success with conjoint analysis
By Linda Kuster / Guest Column It seems like everyone is involved in innovation these…
Consumer research: Buy or DIY?
By Lynn Manternach / Guest Editorial We’re all trying to figure out how to align…
It’s not marketing if you don’t have a strategy
Lynn Manternach / Guest Editorial Is your company implementing content marketing without a strategy? The…
Clinical trials impact economy
By Pat Shaver CORALVILLE–Clinical trials can save lives and boost the economy, according to a recently…