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Tag: opinion

Rebranding: Is your brand strong enough?

The Iowa landscape, and particularly the Corridor, is peppered with a rich mix of legacy businesses that play a significant role in the state’s...
Dan Bensema

Real business value: What do you want from your business?

“Start with why” is good, impactful business advice. In fact, there is an entire book dedicated to this principle. Unfortunately, most entrepreneurs only focus...

Gracefully resigning after accepting a new job offer

The editor of my book, “Expect Success! The Science of the Over 50 Career Search,” told me when she edited my 11th Step (steps...

Opinion: Cancel the ICR Iowa brand

When a business has a product, service or brand that isn’t being embraced, typically leaders of the business will either change, sell or cancel...

Teaching children to save good practice for adulthood

Teaching a child good savings habits is essential for any financial foundation as an adult. Despite that, T. Rowe Price’s 11th annual Parents, Kids &...

Opinion: The Iowa Caucuses need Obama

We were disappointed that the Democratic National Committee (DNC) no longer guarantees that Iowa will be the first in the nation in the presidential...

Be wary of the ‘Pink Tax’

By Emily Bettridge / Guest Opinion Early in my college years, when I started making my own money and paying for my own necessities, I...

Be wary of the ‘Pink Tax’

By Emily Bettridge / Guest Opinion Early in my college years, when I started making my own money and paying for my own necessities, I...

Johnson County comprehensive plan proposal would stunt growth

By Casey Cook / Guest Opinion While attending the League of Women Voters fo­rum for Johnson County supervisor candidates, I kept hearing the two incumbents...

Save the ‘Corridor’

By John Lohman / Guest Opinion I’m passionate about the Corridor. Not just the Cedar Rapids/Iowa City region, but the Corridor brand. I co-founded the Corridor...
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