Heather Rast
New roles emerge in digital marketing
By Heather Rast/Consulting Futurists typically release their trends predictions at years’ end. The crafty analysts like to capitalize on our proclivity to view Jan. 1 as a new awakening; a time ripe for disruption, fresh starts and quick hits to…
Does the customer’s journey lead to you?
Heather Rast/Tree Full of Owls The journey a customer makes from consideration to buy –…
Build brand love from the inside out
Heather Rast/Tree Full of Owls If your sales and marketing teams have had conversations about…
Should strategic planning be re-imagined?
By Heather Rast/Tree Full of Owls Strategic planning. For many companies, it’s an initiative tackled…