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Should your business be on Snapchat?

If your business wants to reach Gen Z, you need to be on Snapchat – here’s how you do it, according to these Corridor...

5 ways Facebook can help you target your audience

By Zach Schladetzky / Guest Column Soon enough, the Facebook will rule us all. We will virtually “hang out” with our “friends” in a “liv­ing...

Five ways to give your social media a makeover

By Sherry Bonelli / Guest Column With just a few changes and a little effort, your social media channels could become the highlight of your...

How to get your new business noticed online

By Sherry Bonelli / Guest Column As an entrepreneur, you know there are a lot of things you need to think about to keep your...

Optimizing your Google business listing

By Sherry Bonelli / Guest Column Four out of five consumers use the internet to find local businesses. Are potential customers finding your business online?...

Why are online directories so important?

By Sherry Bonelli / Guest Column Have you ever looked up a business’ address on­line, and driven all the way there, only to find that...

Psychographics: The future is here

By Katharine Carlon [email protected] They know who you are, what you like, what you buy and what motivates you. And thanks to the rise of psychographic...

Do you tell clients the whole truth?

By Sherry Bonelli / Guest Column Here is an interesting topic that will no doubt cause a spirited debate among digital marketers. In a recent...

Leveraging the digital marketing surge

By Chase Castle [email protected] Not long ago, smartphone owners and social media users represented just a fraction of prospective customers for a small or mid-sized company....

How email campaigns work for your business

By Sherry Bonelli / Guest Column You might have heard somewhere that email is “dead” and is no longer working as effectively as it used...

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