Apple

Apple called the email open rate’s bluff

With the recent changes to Apple’s privacy and security safeguards, those who relied on “Email Opens” as a key success metric are left holding a soggy bag of Thanksgiving leftovers.  In mid-September, the company rolled out sweeping changes to users’…

Posturing for points against Big Tech

Posturing for points against Big Tech

Can the Terminator be an inventor?

Perfecting your marketing mix