Is Your 401(k) Plan Helping You Attract and Retain Top Talent?

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    Chad Crawford
    Chad Crawford

    In today’s competitive job market, offering meaningful benefits is one of the most effective  ways to attract and retain high-performing teams. A well-designed 401(k) plan not only  helps your employees build strong financial futures—it also shows that your company is  invested in their long-term success. And when your retirement plan is running smoothly,  your leadership team can stay focused on what matters most: growing the business. 

    Is Your Plan Keeping Pace? 

    The retirement landscape is changing quickly. New rules under the SECURE 2.0 Act are  reshaping how 401(k) plans operate. Starting in 2025, many employers will be required to  automatically enroll new employees. There are also enhanced catch-up contributions for  employees aged 60 to 63, and Roth 401(k)s are no longer subject to required minimum  distributions (RMDs). 

    These updates are designed to improve retirement readiness—but they also add  complexity. If your plan hasn’t been reviewed recently, now is a great time to ask: Is it still  aligned with your goals—and is your advisor helping you stay ahead of the curve? 

    What to Look for in a Retirement Plan Partner 

    A strong 401(k) partner brings more than investment knowledge. They offer strategic  guidance and hands-on support to help you create a plan that works for your business and  your people. Look for a partner who: 

    • Understands your business and is accessible when you need them. Communicates proactively, keeping your plan aligned with your goals. Designs custom strategies to improve participation, retention, and tax efficiency. Supports your employees with education and tools to make confident financial  decisions. 
    • Offers transparent pricing that reflects the value of their service. 

    Why Local Matters 

    Working with a local team means more than convenience—it means building a relationship  with professionals who are invested in your success. They understand the regional  landscape, the needs of businesses like yours, and the importance of reducing  administrative burden while enhancing the value of your benefits.

    A Stronger Plan, A Stronger Team 

    Reevaluating your 401(k) plan doesn’t have to be complicated. With the right support, it  can be a strategic move that boosts employee satisfaction, simplifies your responsibilities,  and ensures your plan remains competitive in a changing environment. 

    Let’s Build a Better Future Together 

    Your 401(k) plan is one of the most impactful tools you offer your employees. Taking the  time to ensure it’s aligned with your goals—and supported by the right team—can make a  meaningful difference for your business and your people. 

    Chad Crawford, Retirement Plan Officer at Hills Bank, where he helps businesses design smarter, more effective retirement plans. Investment products are not a  deposit, not FDIC insured, not insured by any federal government agency, carry no bank guarantee, and may  go down in value.

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