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CBJ News Staff
How a university program prepares the next generation for the booming events industry
A student in the University of Iowa's event management program sets a table at a private event. CREDIT UNIVERSITY OF IOWA
Crafting a successful event is akin to creating a masterpiece—a skillful art that often goes underappreciated. Whether it’s a school function, a hotel gala, a nonprofit fundraiser, a corporate affair, or a local sports shindig, event planning has become a critical function for many organizations.
In 2023, the global events industry market size was valued at $438.8 billion, according to Allied Market Research, and is expected to…
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