Opinion
The power of purpose-driven marketing
Your company or organization is more than a name and annual revenue. Your mission is more than a statement. Your values are more than a bulleted list. Enter purpose-driven marketing: an approach that directly connects your business goals with your…
When is it time to outsource HR?
By Brenda LaMarche | Guest Column Human resources represents a wide variety of tasks ranging…
How PR has gone social
By Betsy McCloskey | Guest Column The field of public relations has seen dramatic shifts…
Workplace culture worth celebrating
CBJ Editorial The CBJ is proud to have recognized “cool” companies in the Corridor for…
Corridor brand is alive and well
CBJ Editorial It is sometimes said that your brand is what people say about you…
Is your business ready for local voice search?
By Sherry Bonelli | Guest Column Do you find yourself talking to Siri more and…
What’s behind the recent interest in CR’s city flag?
By Joe Coffey | The Fifth Estate One of the most notable national stories about…
Population health and the future of veteran health care
By Judith Johnson-Mekota / Health Care Column On June 6, the VA implemented the MISSION…
Think like a customer or lose the sale
By John Graham | Guest Column “Don’t fall into the trap of thinking like a…
Keeping track on the Inc. 5000
CBJ Editorial We were agog at the record 1,263.7 percent growth that the CBJ’s 2019…
The secret sauce: How to become a more self-aware leader
By Greg Dardis | Guest Column It’s going to be twice as hard to qualify…
Do you know how your customers are shopping?
By Linda Kuster | Guest Column Much of what we hear about the state of…
A safe bet on sports betting
CBJ Editorial Iowa was the first state in the nation to legalize modern riverboat gambling…
Embracing a disruptive force in Amazon
CBJ Editorial Iowa City Area Development Group President Mark Nolte stated what now seems obvious…
Helpful tips for receiving constructive feedback
By Gale Mote | Guest Column Let’s be truthful – no one likes to receive…
The debate we should be having about immigrants
By Maurie Cashman | Guest Column Immigrants contribute to business in the United States in…