Opinion

Editorial: Mount Mercy’s merger with St. Ambrose advances
The idea of merging two businesses is often based on achieving more growth, reducing costs, increasing market share and diversifying operations. And, ideally the markets the two entities serve don’t overlap too much. This is much the same for merging…
Collective effort needed to reach statewide excellence
By Joe Murphy | Guest Column As 2020 approaches, the Iowa Business Council is diligently…
Perfecting your marketing mix
By Betsy McCloskey | Guest Column According to Marketing 101, effective marketing comes down to…
Let’s fix our immigration policy
CBJ Editorial Hass Machlab, Naftaly Stramer, Pankaj Monga, and Tony Golobic – they are just…
Health care consumerism increases value in patient care
By Michelle Niermann | Health Care Column According to a recent Centers for Disease Control…
I just kinda sorta think you should relax about assertive language
By Jen Neumann | Guest Column Somewhere Sheryl Sandberg just shuddered. According to multiple articles…
When it comes to motivation, keep it simple
By Gale Mote | Guest Column Frequently, I am asked the question, “How do I…
Young leaders are our future
CBJ Editorial This week’s edition celebrates 40 of the region’s best and brightest leaders under…
Flood protection waiting is over
CBJ Editorial The Corridor was fortunately spared from devastating flooding this year, but each new…
Customer feedback, insight crucial to product success
By Linda Kuster | Guest Column Statistics on the percentage of new products and services…
Act locally on environmental challenges
CBJ Editorial There are significant environmental challenges facing our state, nation and world. They include…
Wealth preservation in business and real estate
By Maurie Cashman | Guest Column A majority of high net-worth families have built wealth…
Don’t fear the cloud – embrace it
By Jonathan Schmidt | Guest Column Almost 38 years ago, I got my first computer…
Make your deposit – at the blood bank
By Brooks Jackson / Health Care Column In early September, as Hurricane Dorian made its…
When is it time to outsource HR?
By Brenda LaMarche | Guest Column Human resources represents a wide variety of tasks ranging…
How PR has gone social
By Betsy McCloskey | Guest Column The field of public relations has seen dramatic shifts…



