Opinion
Content marketing in the age of AI Overviews
When Google introduced its AI Overview feature in May 2024, those of us in the digital marketing and SEO spaces knew it signaled a true changing of the game. You see, for decades before AI Overviews, your brand was the…
Understanding changing needs in times of crisis
By Linda Kuster | Guest Column The COVID-19 pandemic has altered the behaviors of customers…
Letter: More clarity (and funding) needed for PPP
The COVID-19 pandemic has ravaged the global economy and its impact on Corridor businesses and…
Positive actions your small business can take now
By Brenda LaMarche | HR Column The entire country has been affected by the coronavirus…
Raytheon era begins at Collins Aerospace
CBJ Editorial The merger of Raytheon Co. and United Technologies Corp. on April 3 ushered…
A long April
CBJ Editorial Some businesses are experiencing a massive slowdown or near complete cessation of operations,…
COVID-19 reshaping media world
By Joe Coffey | The Fifth Estate While many types of businesses are waiting for…
Boost your odds with a financial crisis plan
By Maurie Cashman | Guest Column Crisis management plans are critical to sound business planning,…
Get help for pandemic stress
CBJ Editorial Entrepreneurs and business owners tend to be self-sufficient – “get government out of…
Make casino site a downtown catalyst
CBJ Editorial In early 2000s the city of Iowa City had a prime piece of…
Trolls can be beneficial if you know how to use them
By Joe Coffey | The Fifth Estate If you want your company’s online platforms to…
City leadership fills a void
CBJ Editorial We don’t live in a perfectly cohesive region, but fortunately that hasn’t been…
Business owners can’t plan on yesterday
By Scott Bushkie | Guest Column When a business owner says it’s time to sell,…
The journey of aging: Approaching life transitions
By Ron Detweiler | Guest Column More than 10,000 baby boomers are turning 65 each…
Making new IC ‘Partnership’ work
CBJ Editorial Membership organizations must continually evolve and change to ensure that they are providing…
To compete, Iowa must cultivate its career pipeline and grow
By Joe Murphy | Guest Column The Iowa Business Council has worked to elevate Iowa’s…