Content marketing is the great equalizer
By Lynn Manternach/Consulting
Your marketing and branding goals are big but your budget isn’t. It’s a challenge many marketers face. And that’s why so many small...
Corridor support needed for entrepreneurs
By Amanda Styron/Guest Editorial
What would you say to a young Arthur Collins if you saw him today? In asking this question around the region,...
Are you prepared for the future?
By Tom Anderson/Consulting
In my previous writings in the Corridor Business Journal, I proposed that my goal is to fundamentally change the way you look...
Cyber attacks, could it really happen to your business?
By Jason Huber/Consulting
As we are learning, technology is a double-edged sword. It has significant benefits to organizations of all sizes but is quickly becoming...
UnityPoint Health redefines health care
By Ted Townsend / Guest Editorial
Health care in the United States is changing. It’s no secret that the Affordable Care Act requires providers to...
Want productivity? Get people involved
By John Langhorne/Consulting
When I started consulting, it was called participation, then it was called involvement, later it was empowerment and today it’s engagement; it’s...
Mental health funding needed in Iowa
By Rod Sullivan and Linda Langston / Guest Editorial
There has been a lot of attention recently on mental health services and the changes and...
New roles emerge in digital marketing
By Heather Rast/Consulting
Futurists typically release their trends predictions at years’ end. The crafty analysts like to capitalize on our proclivity to view Jan. 1...
Protect products from patent trolls
By Curtis R. Nelson / Guest Editorial
Most of us are familiar with the famous Norwegian fairy tale, “Three Billy Goats Gruff,” where three hungry...
Are you prepared for the future?
By Tom Anderson/Consulting
My goal is to fundamentally change the way you look at the world.
Investors today are bombarded with opinions and perspectives. But what...